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Web 2.0 Updates

Facebook Group vs Facebook Fan Page

Ann Smarty at Search Engine Journal compares Facebook Group and Facebook Fan Pages for encouraging networking and publicising you organisation’s activities. She cites the two major differences as being

  1. Unlike groups, fan pages are visible to unregistered people and are thus indexed (important for reputation management, for example);
  2. Unlike pages, groups allow to send out “bulk invite” (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.

Other features are compared and the comments are worth reading for other people’s experiences.

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October 5, 2008 - Posted by | Facebook |

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