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Web 2.0 Updates

How Companies Use Twitter to Bolster Their Brands

This article in Business Week does what its says on the tin.

“Microblogging lets an airline, for instance, monitor customers’ gripes—and tweet back. Is this a creepy trend?

Companies mentioned include JetBlue, Comcast, Dell, General Motors, H&R Block, Kodak and Whole Foods Market.

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October 6, 2008 - Posted by | Twitter | , ,

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