There was a brief discussion on Second Life on the LIS-UKeiG email discussion list recently, with links to resources and recent news articles about SL
Sam Kuper recommended postings by Jonah Bossewitch of the CCNMTL: http://alchemicalmusings.org/2008/04/
Thomas Krichel highlighted two recent articles on the possible demise of SL: Gawker – The End of Second Life – Second Life and Second Life’s span is virtually over as firms decide to get real – Telegraph
Caroline Roche pointed readers at a YouTube video about how a school librarian in Hong Kong uses Second Life for self-directed learning and for students.
And don’t forget Eduserv’s Virtual World Watch, which surveys virtual world use in UK universities and colleges.
Liz Azyan has updated her list of UK local councils on Twitter. On April 11th 2009 there were 101 with Newcastle City Council having the most followers (1050). She has also started lists of US, Canadian and Australian local government on Twitter.
If you are looking for an alternative to Slideshare, you might want to try Slideboom. Brian Kelly has reviewed it in his latest blog posting and it compares favourably with Slideshare. Why would you want to change? Many Slideshare users were upset and annoyed by Slideshare’s April Fool’s prank. It was not so much the email telling users that views of their presentations had increased dramatically, it was that Slideshare had also altered the viewing statistics by adding two zeros to the end of the number. Many people take the view that visitor and viewing statistics are sacred and should not be tampered with even if it is only temporary and in jest. If you are prepared to forgive and forget – and Slideshare have apologised profusely – it is, in any case, a good idea to have a backup, and Slideboom may be the one for you.
Gartner has released a report that highlights the different ways that companies are adopting Twitter for business use. Many organizations have begun to actively participate in Twitter but not all are using it in the same way.
Gartner has identified four different ways in which companies are making use of the Twitter application: direct, indirect, internal, and signaling.
Direct — The company uses Twitter as a marketing or public relations channel
Many companies have established Twitter identities as part of their corporate communications strategies, much like corporate blogs. They Tweet about corporate accomplishments, distributing links to press releases or promotional Web sites, and respond to other Twitterers’ comments about the brand. Gartner recommends that at a minimum, companies should register Twitter IDs for their major brand names to prevent others claiming them and using them inappropriately.
Indirect — The company’s employees use Twitter to enhance and extend their personal reputations, thereby enhancing the company’s reputation
Good Twitterers enhance their personal reputation by saying clever, interesting things, attracting many followers who go on to read their blogs. As people enhance their personal brands, some of this inevitably rubs off on their employers. Twitter provides a way of raising the profile of both individuals and the organizations they work for, which elevates these companies that want to be seen to employ influential leaders.
Internal — Employees use the platform to communicate about what they are doing, projects they are working on and ideas that occur to them
In most cases, Gartner does not recommend using Twitter or any other consumer microblogging service in this way, because there is no guarantee of security. It is crucial that employees understand the limitations of the platform and never discuss confidential matters, because as a seemingly innocuous Tweet about going to see a particular client can tip off a competitor. Other providers, such as Yammer and Present.ly, provide Twitter-like functions targeted at enterprise microblogging with more security and corporate control.
Twitter streams provide a rich source of information about what customers, competitors and others are saying about a company. Search tools such as search.twitter.com or the twhirl application can scan for references to particular company or product names. Companiescan use these to get early warnings of problems and collect feedback about product issues and new product ideas.
Examples of the business use of Twitter can be found at 16 Examples of Huge Brands Using Twitter for Business and 40 of the Best Twitter Brands and the People Behind Them