This item from the The FASTForward Blog concerns a juror on a civil trial against a building materials company who was caught tweeting some of his musings, resulting in calls for a mistrial. I assume that the US has similar regulations to the UK in respect of jury service, in that you are not allowed to discuss the trial with anyone other than your fellow jurors. I would have thought that tweeting would come under “discussion” but perhaps the instructions to jurors need to include social media such as Twitter and Facebook messaging in the ban.
As Joe McKendrick says:
“Along with legal proceedings, occasions such as driving, job interviews, performance review sessions, religious ceremonies, and first dates come to mind as times when hold off on the urge to tweet. The world will wait for you.”
This is an interesting post from Simon Wakeman who is Head of Marketing at Medway Council in south east England, as well as a freelance communications consultant. It voices concerns that many of us have in using Facebook, not just within the public sector but also for commercial, private sector organisations. Although he says that he does not believe that Councils should have a presence on Facebook he thinks it is better that councils are trying Facebook rather than avoiding it altogether.
I suspect that the following from the posting will resonate with many people’s feelings about using Facebook in the professional environment:
“The oft-repeated adage about “build it and they will come” is as wrong on Facebook as it is anywhere else on the web.
Just because you have a presence on Facebook (whether it’s as a corporate body or for a specific service area), that doesn’t mean you’re automatically using Facebook to its greatest potential as a communications tool.
Try searching out people in your area using Facebook already. Look for groups that are concerned with your area. Try to spot activists among the groups – who seem the most active and vocal?
Once you’ve done this think about how to engage with these people appropriately – and I don’t mean send them a message saying “I see you’re from XXX, why not join our group?””
The discussion between readers and Simon in the Comments at the end of the article are also worth serious consideration.
Article from Dave Briggs blog looking at how Cambridgeshire County Council is using YouTube to encourage new councillors. The videos are of the leaders of the three main political groups on the Council saying why it is important for people to become involved in local government, but only the videos of the Labour and Lib Dems was available at the time of viewing (14th March 2009). The third, I assume from the Conservatives, had been “withdrawn by the user”. Anyone in Cambridgeshire know why that could be? Anything to with “County council set to consider code of conduct allegations against five councillors” in The Cambs Times http://tinyurl.com/ac69nm
Another useful listing from LizAzyan Research on what UK local councils are doing with respect to social media. As well as detailing which local councils are doing what on Facebook there is a nice table showing the difference between Facebook Fan Pages and Facebook Groups.
This list of UK local councils on Youtube from LizAzyan Research is a table giving information on UK local council YouTube channels found on 10th February 2009. Information includes the channel name, date joined, number of subscribers, number of videos and the video title with the highest views.
This article by Mike Gotta is a response to an article that appeared in ReadWriteWeb and which declared Enterprise RSS to be dead. He disagrees that feed readers are the main reason for this and says that “Enterprise RSS has not taken off yet – as opposed to actually having ‘died.’ ” He goes on to list what he thinks are 1o reasons for the slow take-up of Enterprise RSS.
Richard Hare later comments:
At some point you have to stop focusing on the technology and give people tools which fit with how they work.
At British American Tobacco, instead of an IT-style RSS launch which overpromises on functionality irrelevant to 80% of users, we quietly placed a feed on the intranet homepage and linked it to the Twitter-style updates in our Facebook-style social networking tool/internal directory. At no point did we mention “feeds”, “rss” or any other jargon which could potentially create barriers.
This confirms my own experiences of Enterprise implementation of not just RSS but also other Web 2.0 technologies. Those that have been particularly successful have not used terms such as wiki, blog, feeds nor have they required the user to switch applications to view the information. Instead, services are integrated seamlessly into the Intranet pages. Easy for the user but admittedly not always straightforward for the Intranet development team to implement.
If Twitter is your preferred news medium and you want to keep up with what is happening locally, for example school closures due to bad weather, use Twitter / uklocalcouncils to track down your local council. A meagre twenty-two are currently listed and you can follow individual councils or all of them (uklocalcouncils). Content varies but usually includes news about jobs, changes to refuse and recycling collection dates, school closures and impact of severe weather conditions on local services.
Wordle – Obama Inauguration Speech – someone had to do it.
A few words of explanation for those who do not know what Wordle does. Wordle is just one of many tools that analyse a chunk of text and produce a graphic showing which words are mentioned most. You can usually either paste a chunk of text into a box or point the tool at a URL. See also Tag clouds for analysing documents
The feeds can also be viewed at Family Lore Focus
A Guide to Corporate Blogging looks at why blogging is crucial to corporations and outlines 13 Steps Fortune 500 companies take to create a blog. Cisco, Intel and HP share their experiences and approach to blogging.
The first 2 steps are the most important. Number 1 is to determine if blogging is a good fit for your company – it may not be. Remember just because other similar organisations are doing it does not mean that you have to follow suit. There may be other, more appropriate channels of communication for your company. Number 2 is determine if your company is willing to invest in a blog. Although blogs can be built on free platforms, time and money will be needed to customize it. Then there is the cost of allocating staff hours for blogging, maintaining the blog and managing comments and feedback.
Jeremy Wright, CEO of b5media, noted, “A bad blog is worse than no blog. A dead blog is worse than no blog. But an engaging blog is one of the best things in the world that you can do for your business.”
The remaining steps are:
3. Create a strategy
4. Ensure that everyone is on the same page
5. Determine the Involvement of PR
6. Select Bloggers
7. Train the Bloggers
8. Writing Posts
9. Realize that the Blog doesn’t need a tone
11. Establish a Comment Policy
12. Develop a Promotion Strategy
13. Establish a Measurement program
The 33 comments to the posting take up more room than the article itself but are worth reading. A couple of them mention the initial time involved to get started but that it is worth it in the long run in terms of increased traffic and business.